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Medium •

Redefining B2B beauty sales: strategies for digitizing and optimizing the professional skincare…

In 2017, Anthony Nappa, CEO of Oz Hair and Beauty, faced a pivotal moment.His company, which had started as an online extension of his parents’ successful salon business, was struggling to keep up with its own growth. Their custom-built ecommerce platform was becoming a bottleneck, requiring extensive developer resources for even minor updates.“We needed to operate at another level,” Anthony recalls. “But our platform was holding us back.”Anthony’s challenge echoed across the B2B beauty industry...
Determ •

6 Free Competitor Analysis Templates for Small Businesses

Nothing drives corporate growth and progress like competition. Competition makes the world go round, and the global economy is better off for it.

Take this blog post, which you likely only found because we ranked higher than the competition.

As a small business owner, learning to stay ahead of the competition is an invaluable ingredient for success. What better way to stay ahead than to conduct regular competitor audits?

Here, we’ve com...

What Is Print on Demand? The Complete Guide | Podbase

Print on demand (POD) has transformed how entrepreneurs and creators bring their products to market. What is print on demand? For one, instead of managing bulky inventories or dealing with upfront costs, POD lets you design and sell custom products without holding stock. This low-risk model allows businesses to thrive without massive investment, making it a top choice for beginners looking to break into ecommerce.The global POD market is expected to reach $87.13 billion by 2033, up from $10.21 b...
Woorise •

How Instagram Partnerships Can Boost Your Following – Woorise Blog

Instagram’s explosive growth has transformed it into a powerhouse for businesses and creators. With over 2 billion monthly active users, Instagram offers huge opportunities for businesses to grow their audience. However, standing out isn’t easy. To help you reach more people and grow your following faster, you can team up with other accounts through partnerships and collaborations.This guide is your ultimate crash course on how partnerships can boost your Instagram following. I’ll delve into act...
Croissant Blog •

5 Subscription Management Software for a Coworking Space in 2024 — Croissant Blog

The coworking industry is booming, with the global market expected to reach $39.92 billion by 2030. As more professionals embrace flexible work environments, coworking space operators face the challenge of efficiently managing their growing member base. Enter subscription management software for a coworking space.These tools streamline operations, from member onboarding to billing, allowing you to focus on creating an inspiring workspace community. Whether you're running a single location or man...
War Room Inc •

Driving B2B SaaS Leads with Facebook & Instagram » War Room Inc

In today’s competitive digital marketing landscape, driving B2B SaaS leads with Meta (specifically, Facebook and Instagram) has evolved into a pivotal strategy for scaling growth. The expansive targeting capabilities, real-time analytics, and immense reach of these platforms allow businesses to connect with decision-makers effectively and efficiently.
For context, Databox recently reported that Facebook and Instagram are the top 2 social media for conversions and lead generation, ahead of Linked...
Omnisend Blog •

WooCommerce follow-up emails: 7 best practices and examples

Many online store owners doubt the value of sending WooCommerce follow-up emails. They assume they don’t need them since customers will always come back on their own when they need something. 


The truth is that WooCommerce follow-ups are a potent tool for customer engagement and feedback. When executed correctly, they can delight customers, revitalize your sales funnel, and drive repeat purchases. 


This guide will uncover seven best practices and examples for creating effective post-purcha...
Breadcrumbs - Revenue Acceleration •

9 Popular Top of Funnel Marketing Tactics for 2024

Funnel marketing tactics attract and nurture potential customers throughout the entire sales cycle.

Top of funnel marketing, or TOFU marketing, is the first stage of your sales funnel. It’s the starting point in every buyer’s journey, and making a strong first impression is crucial at this stage. 

This marketing stage is mainly focused on boosting brand awareness and generating leads.

What funnel marketing tactics should you use in today’s competitive market? What tactics do savvy marke...
Convince & Convert •

How Social Media Marketers Can Manage Multiple Projects Efficiently

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke.
You have to manage various projects, harmonizing content creation, engagement strategies, and analytics.
But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
I have the solu...
Omnisend Blog •

SMS marketing in the UK: Benefits, compliance, and best practices

It is a common misconception that SMS marketing in the UK is ineffective. Many marketers are concerned that UK SMS marketing won’t provide a strong return on investment.

In reality, SMS marketing remains one of the UK’s most efficient and cost-effective marketing channels.

A survey by Attentive shows that 90% of UK residents are open to receiving SMS from brands. Yet, only 34% subscribe to SMS services.

The takeaway: UK ecommerce businesses aren’t utilizing the full potential of SMS mar...

What people say about me

"Alex is an exceptional writer with a keen eye for detail and clarity. His ability to craft well-structured and engaging content makes his work a pleasure to read. As a subject matter expert in crypto, he brings deep industry knowledge and explains complex concepts with remarkable simplicity. Whether it’s general writing or technical blockchain topics, his precision and coherence shine through. His dedication to quality and consistency sets him apart, making him a fantastic writer to collaborate with."

- Shyam S.

Founder, Infinite Tutelage Pvt.

"Alex is a seasoned writer who pays close attention to detail. He does thorough research to ensure that every piece of information in the articles he writes is factual. He's also really receptive to feedback, which is great."

- Maria M.

Senior Editor, Attrock

"Alex Wogbe is one of the most astute and one of the most diligent writers I have ever met. He is an asset to the financial and fintech industries. Having known him for many years, I am confident he will be a priceless asset to anyone that cooperates with him. He is hardworking, dedicated, dependable, goal-oriented, and a fast learner. He has a team spirit and carries out his tasks religiously."

- Azeez M.

CEO, Itu Global Ltd.

"Working with Alex was a refreshing experience. He tackled our complex topic with impressive clarity and attention to detail. And his final piece was not only well-researched but also delivered right when we needed it."

- Lipsa D.

Content Marketer

Want to transform your blog into a revenue engine?


Most B2B blogs suffer from the same problems: generic content that doesn't rank or neglects to guide readers toward conversion. I take a different approach—treating your blog as a strategic business asset rather than a mere publishing platform.

I'll conduct a comprehensive analysis of your existing content ecosystem to identify: 

✓ High-potential keyword opportunities your competitors have missed 

✓ Content gaps preventing prospects from moving through your funnel 

✓ Underperforming assets that could be generating significantly more value 

✓ Strategic narratives that differentiate your brand in crowded conversations

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